While this client already established substantial sales success on Amazon, they envisioned transitioning and amplifying their sales through their personal website. They sought expert guidance on formulating the strategy but intended to take on the implementation phase independently.

I advocated for diversifying their digital marketing endeavors, steering the focus towards their proprietary website and away from their Amazon listings. My strategic recommendations included enhancing the website’s user interface, consistently updating their blog and social platforms with engaging content, orchestrating a potent PPC campaign, and cementing these efforts with a robust email marketing strategy.