Faced with a relentless competitor, a client I managed during my time at ADVAN, was locked in a virtual tug-of-war for one of their primary targeted keywords. The dance was almost predictable: every time our client leapfrogged to position 2, the competitor would redouble their efforts, sending our client back to square three.
The game-changer was a significant budget amplification – taking their SEO investment from a modest $500/month to an aggressive $10,000/month. We rolled up our sleeves, embarking on a comprehensive SEO overhaul: regular infusion of optimized content (twice weekly), meticulous on-page fine-tuning, quality-driven SEO content writing, robust off-page endeavors like backlinking, and regular updates to their technical SEO.
Persistence and continuous SEO refinements showed results in less than half a year, propelling the client to the much-aspired #1 position on Google for their chosen keyword. Not stopping at this, their organic search traffic saw an uplifting boost of 46.47%. What’s more? Their annual site traffic surged by 13.32% compared to the subsequent year, marking an unequivocal digital victory.