Typos and bad grammar portray low quality and unreliability.
SEO grammar is important for any business. Poor grammar is unprofessional no matter where you find it. That poor grammar could be losing you customers, hurting your image, and hurting your ranking in search engines.
A consumer that goes to a site and sees poor grammar will more likely not visit other pages on your website. And makes for a poor user experience.
The role of keywords in SEO
Keywords are “words” that are used by you and potential customers to locate the product you sell. Keywords are associated with search engines, websites, and local directories.
Today’s internet has become the most revolutionary connection in the world and creating keywords that match up with the preferences of potential customers across the world is the essence of search engine optimization (SEO).
When your content has keyword-rich content your site is often ranked higher but if that content contains poor SEO grammar then Google may rank your site lower than it should be ranked. That simple SEO grammar could cost you your local high ranking.
Grammar mistakes that affect your SEO
SEO grammar mistakes can greatly affect your SEO. Whether it’s typos, punctuation, or even just poor word choice, those SEO grammar mistakes can lead to lower dwell time, higher bounce rates, and poor user experience. Here is a list of some grammar mistakes that commonly affect a site’s SEO ranking.
Typos can affect your SEO because they make your site look unreliable and unprofessional. Users are more likely to skip over your site immediately if they see typos, even simple ones.
Correct punctuation is another common mistake. Without correct punctuation a user may not understand what the tone is that you are trying to convey. It can also come off at unreliable and even unintelligent.
3. Title Capitalization
Title Capitalization is also important because it is used to break up your content, and allow the ability to scan for both users and search engines easier.
Common grammar mistakes to avoid for better search rankings
1. Changes in Tense
Whatever tense you decide to use, you should keep this tense throughout your entire piece of writing.
2. Possessive Mistakes
Make sure to put your apostrophes in the appropriate places in your content. So for a plural noun add the apostrophe after the “s”, for singular noun ending in S add the apostrophe after “s”, and for a singular noun add an apostrophe plus a “s”.
3. Passive Voice
Make sure to not write your content in passive voice. This is one of the easiest mistakes to make in content writing. Make sure your object is at the end instead of at the beginning.
How Google uses grammar to rank websites on SERPs
Although Google has stated that they don’t exactly penalize sites for grammar or spelling mistakes, they have stated that the top-ranked sites are error-free.
Search engines including Google do not have a specific algorithm for finding grammar and spelling mistakes but they do have an algorithm for bad user experiences. Users will often times leave your site rather quickly if the first thing they see is content that is full of spelling errors, bad sentences, and just overall bad grammar.
If you go to a site and it has a ton of misspelled words and bad grammar then you probably would more than likely think that site is unreliable and you won’t want to buy that product or service from them.
Some tips for improving your site’s ranking on SERPs
1. Proofread your content for typos & punctuation
Make sure to proofread your content for any typos and punctuation. This includes grammar, correct spelling, capitalization, and correct wording.
2. Voice Search Friendly
Voice search-friendly means to have your content be easy to be able to search via voice search for users. Some users may rely on this tool and you want to make sure your site comes up when they search.
3. Use Bullet Points
Using bullet points makes it easier for readers to skim through your content to find exactly what they are looking for. Many users may see long paragraphs and just skip right through that page.