About Racquel

Graduated from Barberton High School in 2011 with a completed University of Akron Certification in Business Management.

Knowledge Operations Manager, Nov. 2012 – Nov. 2013

Responsibilities

• Managed coordination and distribution of information and data.
• Managed the flow, life cycle, and disposal of communications and information.
• Updated data vocabularies and metadata catalogs to allow data to be accessed, tagged, and searched.
• Developed workflow procedures and trained others on how to use them.
• Proofread documents and award declarations for typos and errors.

Accomplishments

• Developed and maintained a new filing system and process.
• Honorable Discharge.

Freelance Family Photographer, 2011 – 2020

Responsibilities

• Entrepreneurial responsibilities.
• Market services and obtain/manage client relationships.
• Photographed posed families but captured candid moments.

Accomplishments

• Obtained #1 position in Google for  keyword “Akron Family Photographer”.
• Placed in Top 20% in 2019 Shoot & Share Photo Contest for “Share Joy” category. (10,509 Photos were submitted in Category)

Graduated from Full Sail University in August 2018 with a 3.9 and as class valedictorian.

Digital Marketing Manager, Jan. 2019 – Sept. 2020

Responsibilities

• Created and implemented SEO strategies for industrial manufacturers.
• Performed keyword research, competitor audits, sit analysis.
• Presented SEO strategies and proposals to the clients using Google Looker Studios.
• Lead and worked alongside the marketing department team of content writers and digital strategists.
• Reviewed and analyzed monthly data reports from Google Analytics, SEMrush, and Google Search Console.

Accomplishments

• Advanced quickly from intern to marketing manager.
• Obtained #1 position in Google for client’s most wanted term “yard ramps”.
• Converted the two largest SEO clients from only $500/month to $10,000/month including their content writing budget.
• Lead the Marketing department team to double the previous year revenue in just the first quarter.

Akron SEO Services LLC, Sept. 2020 – Nov. 2021

Responsibilities

• Create and implement SEO strategies for small businesses.
• Build and design WordPress websites using Avada.
• Build and maintain client relationships.
• Entrepreneurial administrations.

Accomplished

• Increased client’s offseason organic search traffic by 118.85% (compared to the previous year) resulting in higher sales.

Digital Marketing Lead, Nov. 2021 – May 2022

Responsibilities

• Created and implemented digital marketing strategies for each division.
• Planned, built and tracked ROI of all paid-per-click PPM campaigns, including Google AdWords, retargeting and social.
• Designed monthly employee newsletter via NetSuite and HubSpot.
• Performed site audits to improve SEO, flow, speed, responsiveness and overall user experience.
• Built digital elements tied to NetSuite CRM, with analytical tracking (newsletters, landing pages, forms)
• Built webpages in WordPress using the theme Salient.
• Monitored and analyzed search engine data, web traffic, social and digital campaigns to provide direction and new ideas for digital strategy.

Digital Marketing Strategist, Jun. 2022 – Present

Responsibilities

• Create and implement digital marketing strategies for B2B clients.
• Planning, building and tracking ROI of all paid-per-click PPC campaigns, including Google AdWords, retargeting and social.
• Perform site audits to improve SEO, flow, speed, responsiveness and overall user experience.
• Monitor and analyze search engine data, web traffic, social and digital campaigns to provide direction and new ideas for digital strategy.